Alex Baine, Founder/Director

Alex has spent the past 10 years developing and managing social projects in London, Japan and India, spending 2 years at UnLtd India, an incubator for start up social entrepreneurs. During his time at UnLtd India, Alex was part of the founding team behind Bombay Connect, a collaborative workspace in Mumbai for people with ideas and passion for positive social change. Also whilst in India, Alex developed and ran programmes for Journeys for Change, an organisation taking public and private leaders on transformative journeys through India to help them create a greater positive impact in the world. Alex has been involved in a variety of social projects throughout his career, including the Japanese Homeless World Cup in Tokyo and the OSCAR Foundation in Mumbai. When returning to the UK in March 2011, Alex saw an opportunity to put his experience to good use and set up London Football Journeys (LFJ). He is the visionary behind the project and has one goal; to ensure LFJ reaches as many young people as possible.



Carlos Salvador, Creative Lead & Head of Programmes Consultant

Carlos has spent 16 years in the sports performance and creative fields, working with grassroots organisations through to professional sports clubs and global brands, using the power of football to connect audiences.

With a passion for social causes and an understanding on how to drive sport as a catalyst for change and empowerment, he has a track record for developing social outreach agendas for several NGO across a multitude of sectors and disciplines, as well as consulting for the likes of Nike, Adidas, Ford Motors and many others.

Carlos brings both his expertise in football and his creative eye to LFJ, acting both as creative lead on the organisation’s next phase of growth, and as Head of Programmes, helping the team continue to develop a robust syllabus which is challenging for participants yet still in touch with cultural and social expectations.

A proud recipient of the Millenniums awards for programme creation and facilitation, and a graduate of the School of Social Entrepreneurs, Carlos’ skill sets are finely tuned to help us foster youth leadership and continue to tackle social stereotyping and deprivation in our Capital.



Rachel Yankey OBE, Former England and Arsenal Women Player

“Young people participating in LFJ don’t just talk about change. They make it happen by advocating tolerance and peace and encouraging their peers to become positive members of their communities. LFJ is creating a community of young leaders, uniting an often divided city, celebrating differences and embracing similarities. Having seen LFJ for myself I am delighted to be a Patron for their work.”


Our Trustees


Don Macdonald, Chair of Trustees

Don has extensive experience of youth work and education at the grass-roots in inner city London, as well as over 25 years management with voluntary and public organisations providing services for disadvantaged groups. During this time he helped initiate a successful national charity for which he acted as CEO and a viable social enterprise for which he acted as MD. He has also provided consultancy, research, coaching and training at Universities and other institutions. Don has been a trustee of LFJ since 2013.



Greg Stylski, Treasurer

After graduating from UCL with a degree in East European Studies with Polish, Greg started his finance career as a volunteer gift aid clerk with Comic Relief back in 2005. he enjoyed his time there so much that he stayed as a finance assistant for both the Red Nose Day and Sport Relief campaigns and his finance career really kicked off. WaterAid followed, where Greg received most of his financial training, whilst working as a finance officer and he became professionally qualified as a chartered accountant (ACMA) in 2010. After working as the Financial and Fundraising Accountant for VSO, he is now Head of Commercial Finance at Christian Aid.



Nicola Pollock, Trustee

Nicola has a background in the charitable and voluntary sector, most recently in grant making with independent funder John Ellerman Foundation and previously at Esmée Fairbairn. Prior to that she was involved with providing, developing and supporting advice services at national, regional and local level, before joining the newly formed National Lottery Charities Board, where she was based in the North East of England. Nicola is a trustee of Local Trust and Social and Sustainable Capital Trust, Chair of the Centre for Innovation in Voluntary Action and a director of the Oversight Trust.


Keshinda Gage, Trustee

Keshinda practices as a qualified lawyer in the City of London. Keshinda has been working with and mentoring young people for the past ten years in inner city London. In doing so she  has been active in providing opportunities for young people to follow her footsteps in a law career. She has also been active in volunteering for homeless and health causes in her community and across the country. Keshinda is passionate about the work she does and utilises her knowledge and skills to the  best of her ability to benefit those around her. At the core of her being you will find a lady that stands for empowerment and justice.


Emmanuel Akin, Trustee

Experienced youth leader Emmanuel first served as a young Ambassador at LFJ in the early years of 2013, and since then Emmanuel has been a part of the core growth of the organisation until date. His involvement throughout the years has brought inspiration to many, with his resilience to impact a generation positively. As a trustee member he now sets his focus on strengthening all youth initiatives at LFJ. Emmanuel has fantastic skills in advocacy and public speaking that will help LFJ grow and develop even stronger youth participation approaches in our work. Emmanuel is an Ambassador for the Peabody Trust, a former elected member of Hackney Youth Parliament and works as a Youth Engagement Officer for the London Borough of Hackney.


Zoe Parrott, Trustee

Zoe has a passion for football and the difference participation can make to children and young people. Football has always been a significant part of Zoe’s life; she previously played at a high level and currently enjoys a game of 5 a side in the evenings. Zoe wants everyone to enjoy and experience the benefits of playing football. She has previously worked for an inner city local authority as a child protection social worker and then across a range of roles at the NSPCC. Zoe has over 7 years experience in the statutory and charity sector in child protection and currently works as a Senior Safeguarding Investigation Specialist.